Brett Friedman Nutritional Medicine Consultant

Advanced Diploma of Nutritional Medicine (Naturopathy; Nutrition), MSc.(Med) Genetic Oncology, BSc.(Hons) Microbiology

Nutrition specialist Brett Friedman helped design the sophisticated algorithm behind the Prescription Engine that formulates each personalised recommendation. He peer reviews results & has been involved in extensive testing of the system. Brett has been involved in speaking, training, technical writing, product research, development & production in the nutritional medicine industry for over 21 years.

Brett was head of R & D, Natural Health Laboriories Ltd, who developed the Clinicians™ range of supplements in NZ.

Rob Berman CEO

Bachelor of Business, Post Graduate Diploma in Computer Science

Rob is an experienced founder & CEO running customer focused, technology led companies. He spent a number of years in the home entertainment industry having founded one of NZ’s most loved entertainment brands fatso.co.nz. He has also worked in the natural health industry & has extensive experience in digital strategy, user experience, e-commerce & user interface design.

Susan Paterson Governance & Pharmacist

ONZM, CFInstD, MBA(Ldn), BPharm


Susan’s experience includes individualised packaging of essential medicines for daily administration and supply chain quality control to ensure patients received accurate, and high quality medications.

An Independent Director since 1996, Susan was appointed an Officer of the NZ Order of Merit in recognition of her services to corporate governance in the New Year’s Honours 2015. She is a Monetary Policy Advisor to the Reserve Bank of NZ and a qualified Phamacist by trade.

Her experience spans listed companies, government entities, regulators, private companies and not for profit organisations. With a medical and science background, followed by an MBA at London Business School and strategy consulting, Susan has focussed on turnarounds and significant year on year growth and value creation in the companies in her portfolio.
She has added regulatory skills in her role as a Board member of the Electricity Authority.

Bryan Mogridge Director / Shareholder


Bryan has been a public company director continuously since 1984 and CEO/MD of two public listed companies during that time. He is now a professional investor and director currently serving on the Boards of Mainfreight (NZX), Rakon (NZX), BUPA ANZ Adherium (ASX) and Thinxtra, among a number of other private companies.
He is also a trustee of the Starship Foundation, The Massey University Foundation and the Energy Education Trust.
Nationally he has chaired the NZ Wine Institute, The NZ Food and Beverage Exporters Council and The NZ Tourism Board.

Jeremy Johnston CMO

BCom Marketing & Economics

Jeremy is a marketing, brand & business strategist with a focus on ROI. He has a communications agency background & has worked with some of NZ’s most trusted brands & businesses.